Getting A Thousand The Hard Way

If you think the guy that did the documentary Super Size Me had issues, then you should meet Brian a fashion designer from California who has added a new twist to the Pepsi challenge.
Here is the lowdown, Pepsi has released a new Holiday Spice variety of it's cola which according to their promotional department, has been spiked with ginger and cinnamon.
Now here is where it gets strange, Brian for some unknown reason decided to take a friend up on a dare to make Pepsi Spice the only liquid he would consume for 45 days. This means for six weeks Brian will consume no water, milk, ale or anything else in liquefied form unless it's Pepsi Holiday Spice.
The reward for abusing his body in such a manner? $1000 - yikes.
To help Brian cope he has started a blog documenting the daily torture he is enduring while on his Pepsi Spice diet.
Blog entries include him discussing a rash he has developed on his neck (he actually refers to it as a ovarian cyst), his need for an anal massager for his diarrhea problem, his swollen tongue and his excessive nose bleeds.
To read more about Brian and his Pepsi Spice adventures click here.